In 1996 the British supermarket chain Tesco took over "Máj", an old-fashioned department store in Prague. In 2009 it was renamed "My". Although both words are pronounced the same, the new name nevertheless opened another field of association. In English "my" refers to an individual; in Czech it means "we". Starting out from this semantic differentiation, Stephanie Kiwitt (Ellen Auerbach Fellow 2016), set off on a photographic search for clues in the streets of Prague.
